Statistic analysis in market research Training Course

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Course Code

samr

Duration Duration

28 hours (usually 4 days including breaks)

Requirements Requirements

Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"

Overview Overview

Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

Course Outline Course Outline

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From 8280EUR
(11)
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From 5480EUR
Request quote

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Remote
1 8280EUR 5480EUR
2 4735EUR 3285EUR
3 3553EUR 2553EUR
4 2963EUR 2188EUR
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